Save Your Darlings

This is not hot and fresh anymore, but it's still worth the watch. In advertising killing your darlings, which means throwing your favourite ideas/creations aside, is part of the deal and sometimes it really pays off. In this case commercials are forced to be cut into 30 seconds, but thank God for the longer cinematic versions and its award event for it! So let's save your darlings and kill the editor instead.


Check out the winning and the other competing Belgian commercials: Save Your Darlings