Seventy designers transformed over 40 rooms of the white hotel in Brussels (Belgium) some time ago. They turned them into solo creative exhibitions and temporary mini shops. One of those featured was from deFact studio. David Richiuso displayed his 'malus communis', a tree like shelf used for storing cd's and dvd's. 
I like it, but I think we've seen this before. It sort of channels Ron Arad's Bookworm Bookshelf, the spiral shelves that I love. Sexy aren't they? Although this deFact design might be a bit more practical for storing. 
Source: designboom
Malus Communis by deFact
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